Commercial Space: Passive Customer Base, Rental, Location
Renting commercial premises and location are key factors in the success of a business. A passive customer base can provide sales opportunities when marketing successfully captures their interest. It is important to understand the details of the lease agreement and the impact of location on customer accessibility and competition. What are the characteristics of a passive customer base? A passive customer base consists of customers who do not actively seek products or services but may purchase them when a situation…